Deal target D&G retains Hogarth

Domestic & General has brought in the Hogarth Partnership as its retained agency in the same week it received a £505m approach from home repairs and insurance provider Homeserve.

The home appliance ins­urance firm has used Brian Coleman-Smith, currently at Cubitt Consulting, for nearly 20 years. Coleman-Smith advised on the initial approach last week.

Hogarth managing partner John Olsen heads the account, reporting to chief executive John Permund and finance director Paul Lee.

Homeserve is employing  Tulchan Communications for the deal, headed by co-founder Andrew Honnor. The two firms could be worth a total of £2bn.

Domestic & General is an attractive proposition after posting a 4.3 per cent imp­rovement in its full-year profits last week.

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