Leasor joins as senior vice president and managing director. He has two decades of experience in financial communications and emerging markets, including stints at FD and M:Communications, specialising in the Russian market.
His hire comes a month after PBN brought in Sir Andrew Wood, former UK ambassador to Russia and adviser to Tony Blair on Russian investment, as chairman of its board of directors.
Both appointments are part of an effort by the agency to recruit emerging market experts. Leasor said further senior hires were likely in the coming months, not only to strengthen the London office and bolster central European expertise but also with an eye on expansion into other regions.
He said: ‘Africa is an area that we are looking at. One of our clients, Russian investment bank Renaissance Capital, has offices in Lagos and Nairobi and we see this as an area of growth.’
PBN’s other clients include telecommunications firm Telenor, and Russian private equity fund Basic Element. Leasor is based in London but will work with PBN’s 50-strong Moscow office and 20 staff at its Kiev base.
He reports to chairman Peter Necarsulmer and works alongside Trevor Barton, senior vice president and managing director, Europe.
Leasor started his career at Grandfield Rork Collins in 1987, moved to Ogilvy in 1990 and set up Woodstock Leasor, which he sold to Financial Dynamics in 2000.
He joined M Communications in 2003 as head of developing markets and earlier this year moved to corporate and public affairs agency The Policy Partnership.