Headbox taps online networks

A youth marketing group is tapping into the growth of social networking by launching what it claims is ‘the UK’s first research and seeding community’.

Headbox.com can help brands to access to up to 30,000 young people who will provide input on PR campaigns and other marketing drives. Headbox members are also expected to promote the brands by word of mouth.

In return for their input, members will be rewarded with cash or vouchers for a range of products.
Unilever and Carphone Warehouse are already signed up to the initiative. Andrew Needham, co-founder of youth marking group Face, claimed: ‘This is instant access to thousands of young people who are notoriously difficult to reach through traditional marketing methods.’

He added: ‘It is by listening to young people, collaborating and co-creating with them that brands can create a much greater following from this audience and accelerate word of mouth.’

MySpace and Bebo continue to dominate the UK social networking category. According to the online intelligence service Hitwise, the two social networking leaders continue to grow at a rapid pace, with UK web visits to MySpace increasing by nearly two-and-a-half times over the past year and visits to Bebo increasing by three times.

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