Kaizo handles Zimmer brief

Kaizo is launching a ­campaign for Zimmer to promote the introduction of the UK’s first knee implant designed specifically for women.

The US-made implant includes a thinner profile and a less prominent kneecap and is being made available at eight hospitals.

It is called Zimmer Gender Solutions.

Kaizo, which handled the launch of a Zimmer’s ‘2-Incision’ hip replacement four years ago, has been hired on a project basis with activity including consumer, trade and regional press.

The project is headed by Kaizo account director Karen Thomas.

Regional activity will ­attempt to focus on the areas served by hospitals using the product: Chase Farm and Wellington hospitals in ­London, Harrogate & ­District NHS Foundation Trust, King’s Oak BMI Hospital in Middlesex and the Nuffield hospitals in Chichester, Harrogate, Tees and Warwick.

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