The merit of using the right language

Mike Collins, editor of Your Money, took particular umbrage at a recent press release sent out by Louis Matthews of Glazier Publicity.

The press release read: 'Geo F Trumper announced a landmark sponsorship of Henry Brett, leading polo star.' It went on: 'Both the sport of polo and Trumper attract a similar clientele - royalty and captain's (sic) of industry, princes and playboys.'

Our leaked email correspondence shows Collins' response: '"Captain's of industry" is a basic grammatical error of the classic schoolboy variety. My magazine, I'm afraid, is aimed at no one like the luminaries you so breathlessly list, rather the middle-ranking, hard-working majority who may not be rich but who at least possess the merit of being able to use their own language correctly.'

Diary suspects this is just the tip of the iceberg - send your journo insults to prweek@haymarket.com.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in