Pattison takes on Coke - and wins

Diary is happy to share the story of agency Global Tolerance's newest recruit, Stephen Pattison. The former National Council for Voluntary Organisations man has a background in human rights and, according to his CV, he has 'taken on Coca-Cola - and won'.

Pattison plays bass in the intriguingly-named 7 Seconds of Love. Last year, the band received word that their song Ninja and its accompanying animated kitten-filled video were being plastered across South American TV. The band was astonished to find its work had been ripped off and repackaged as an advert for Coca-Cola.

Rather than let it go, the band took on Coca-Cola, finally winning an out-of-court settlement in January.

'Our lawyers told us "bargain hard", so we asked for Coke to pay for a huge charity concert in Hyde Park,' recalls Pattison with a smirk. An 'undisclosed sum' was agreed and they donated most of the proceeds to charity.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in