People prefer paper. We help companies use technology to slash time, and free junior staff from endless photocopying to answer that need, but the costs and complexity of licensing e-clippings are a major headache for the PR industry.
If Durrants can reduce the cost of NLA access and CLA licences, perhaps from the money they will save not printing and posting, then perhaps they'll be on to a winner. Otherwise, going green could cost them more than they expect.
Peter Smith, MD, TimeAct.