Letter - Going green could cost Durrants dear

Durrants' desire to end distribution of paper clippings (PRWeek, 18 May) may save trees, but far greater costs could be borne by the PR industry. Publishers may want clients to view clippings online, but this is too time-consuming. It is also costly, with NLA fees and CLA licences adding thousands to a client's bill.

People prefer paper. We help companies use technology to slash time, and free junior staff from endless photocopying to answer that need, but the costs and complexity of licensing e-clippings are a major headache for the PR industry.

If Durrants can reduce the cost of NLA access and CLA licences, perhaps from the money they will save not printing and posting, then perhaps they'll be on to a winner. Otherwise, going green could cost them more than they expect.

Peter Smith, MD, TimeAct.

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