London practice for Insidedge

The Interpublic Group has launched an internal comms consultancy, called Insidedge, operating out of Weber Shandwick’s London office.

Insidedge’s London practice will initially be managed by WS associate ­director Vicky Entwistle.

How­ever, Insidedge London is about to appoint a new director.

The global network employs 20 staff with representatives in France, Belgium, the UK and the US. It is headed by Chicago-based president Keith Burton.

‘Insidedge has existed within Interpublic for years but because of the growth in this area I felt there was an opportunity to create a global consultancy,’ he said.

The move comes weeks ­after Ketchum launched its US-based internal comms group, Stromberg Consulting, in the UK.

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