Insidedge’s London practice will initially be managed by WS associate director Vicky Entwistle.
However, Insidedge London is about to appoint a new director.
The global network employs 20 staff with representatives in France, Belgium, the UK and the US. It is headed by Chicago-based president Keith Burton.
‘Insidedge has existed within Interpublic for years but because of the growth in this area I felt there was an opportunity to create a global consultancy,’ he said.
The move comes weeks after Ketchum launched its US-based internal comms group, Stromberg Consulting, in the UK.