The Rioja Regulatory Council has appointed Phipps PR for a brief believed to be worth £250,000 in fees.
Phipps MD Nicky Forrest said ‘Rioja is investing more money in its priority markets – UK, US and Germany. The UK makes up just over a third of all export sales, and is the largest export market for Rioja wines.’
The incumbent – wine specialist Spear Communications – resigned the account after six years.
Spear MD Sue Glasgow said the budget had increased so much that the consultancy did not have the staff to manage the account.