CONSUMER Euro RSCG Biss Lancaster has won the global PR account for Long Way Down, the latest project from actor Ewan McGregor and his colleague Charlie Boorman. The pair are planning a new adventure – riding from John O’Groats in Scot­land to Cape Town in South Africa.

Discovery UK has promoted PR manager Lynn Li to communications director. European corporate comms director Sue Jackson was recently made redundant and corporate comms manager Kirsty Barr has left to found her own con­sultancy. The channel has also handed Braben PR a corporate and trade brief.

Red Signal PR has landed an account to promote Momiji – the cult Japanese friendship dolls. The Cheltenham-based agency has previously promoted Hello Kitty, another Japanese brand, in the UK.

CORPORATE Orange UK director of PR Scott Jacobson is to be promoted to corporate communications director, reporting into VP Jean-Pascal Van Overbeke on the board. Head of media Stuart Jackson has been promoted to head of PR.

CONSUMER Clarion Communications has won a three-way pitch to handle consumer PR for high street jeweller Beaverbrooks.

CORPORATE CBS Outdoor (formerly Viacom) is to use Brazen to build its profile with media agencies and direct clients outside London. The brief centres around the company’s ability to reach consumers on the move.

AGENCY Flora Martin, former boss of Citigate Smarts in Edinburgh, is to become chairman of Platform PR.

EVENT The second Kaizo/PRWeek word-of-mouth seminar will focus on harnessing the power of Bain Con­sulting’s Net Promoter Score. It will be held at London’s Institute of Directors on 21 June. Ten places remain: call Clare McNulty on t 020 8267 4804.

SURVEY PRWeek is asking in-house PROs to tell us what they think about agencies, in a new agency satis­faction survey. Go to­agencyis and tell us if agencies are delivering what they promise.

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