2 MINUTES WITH...Nev Pierce

This week PRWeek hooked up with Nev Pierce, Editor of Total Film, to find out what exciting new features we could expect to find in their new look magazine.

The new look Total Film arrives on the shelf on 7 June. Why the change?
When the magazine launched 10 years ago, it had an ‘action, girls and guns’ look at cinema. It has now evolved to encompass the full spectrum of film. We want to provide intelligent comment on the big movies, but also highlight others that may not have such big ad spends, like This is England. These films can get lost in the mix.

What can Total Film offer that is different from the internet?
The internet is obviously a big competitor for magazines, but it provides a big messy gloop of information. A distinct opinion has become increasingly rare and subsequently more important. Our readers want a point of view and to buy into an ethos – and this is what we are providing them with.

Who reads the magazine?

We have a wide range of readers but we are particularly hoping to reach 18 to 24-year-olds. We want to provide them with blockbuster news, but also inform them about movies in general without being preachy or snobby. Our sister title is Sky Movies magazine, and we can place content here as well.

What changes have you made?
We have introduced more regulars into ‘Buzz’, our news section. These include ‘Buzz Investigates’ (this month we look at Scientology) and ‘Buzz Shortlists’. We have an ‘Act Off’ section where we have an acting coach comparing actors’ perfor­mances. We have also asked psychologists to pick the best feel-good movies.

What do you want from PROs?
PROs should remember that we want to set an agenda and get a unique take on a story. We want access on big movies but we also want something different, such as exclusive imagery.

Circulation 90,000
Contact Nev.Pierce@futurenet.co.uk
Deadlines Plan three issues ahead
(13 issues a year)

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