Reece said the new agency – Fiona Reece Public Relations – was also based in Bristol and focuses on ‘travel, lifestyle and adventure’.
Clients already on board include long-haul tour operator Bales Worldwide, a project for Hot Turkish Properties, and a project for travel writing and photography company Words and Pix.
Reece joined Grayling from travel specialist BGB Communications, where she was a board director (PRWeek, 6 August 2005).
As a director at Grayling she reported to deputy CEO of UK PR Chris Davies. He said that Reece would not be replaced but that her move had prompted a number of internal promotions.