VIEWPOINT: You need more than a contacts book to survive...

Access to the weekly PRWeek ViewPoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).

Lawrence Dore, joint founder at Mantra Public Relations, believes that agency PROs need an increasingly sophistica­ted set of skills to satisfy the needs of their in-house clients.

In this week’s podcast Lawrence says: ‘What has changed in-house is the qual­ity of the operators. Ten years ago a PR agency with basic media skills would have been perceived as incredibly val­uable. But as top consultants have gone in-house, and in-house people have joi­ned top consultancies, the secrets between the two are beginning to blur.’


To get involved, click here for the WMP version (PC)

Alternatively, click here for the QuickTime® version (MAC)

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020

 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in