Lawrence Dore, joint founder at Mantra Public Relations, believes that agency PROs need an increasingly sophisticated set of skills to satisfy the needs of their in-house clients.
In this week’s podcast Lawrence says: ‘What has changed in-house is the quality of the operators. Ten years ago a PR agency with basic media skills would have been perceived as incredibly valuable. But as top consultants have gone in-house, and in-house people have joined top consultancies, the secrets between the two are beginning to blur.’
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In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020