One NorthEast to review comms

Regional Development Agen­cy One NorthEast is reviewing its PR agency relationships.

The statutory review puts a regional image and tourism brief up for grabs with fees of £140,000.

The image campaign aims to increase awareness of the North East and its attractions, including Hadrian’s Wall. The region wants to attract more leisure and business visitors, woo investors and update perceptions of the region.

The winner will report to regional image manager, Julia Banks. One NorthEast was set up in 1999 to help transform the region through sustainable economical development.  It currently uses Admiral PR and marketing.

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