The agency will promote the site’s content and services – which includes ringtones, mobile phone games, accessories and screensavers – to UK consumers.
The site, which is shortly to be redesigned, also exists to promote the Samsung brand, showcasing the latest phone models.
Bite MD David Hargreaves said the brief would involve driving traffic to the site, mostly through ‘social networks and the blogosphere.’ Strategies include targeting the Shiny Media network of blogs and providing content for YouTube.
Samsung Fun Club (www.samsungmobile.co.uk) also features information and services specific to owners of Samsung mobile phones. But Hargreaves added that the site’s appeal ‘goes beyond the Samsung customer base’, with the availability of exclusive content being a key selling point over rival sites such as Vodafone live!
There is no incumbent to the account. Samsung Mobile has previously worked on a project basis with Shine Communications and Mischief PR, the agency headed by former Shine Communications director Mitchell Kaye.
At Bite, the account is being led by online consultant Jonathan Hopkins.
Bite Communications has been retained for Samsung Electronics’s consumer PR since 2004 (PRWeek, 17 April 2004).