Ubisoft game on

French video games publisher Ubisoft is holding talks with agencies to work on upcoming games releases.

The company – creator of cult game Prince of Persia – does not retain any agencies in the UK, although it has worked on a project basis with agencies, including Cancan Communications (now Eden Cancan).

Ubisoft consumer PR manager Faye O’Donohue said the company was recruiting a new agency ‘to work on a number of forthcoming games.’ The contract would be ‘ongoing but not necessarily retained.’

A shortlist has been drawn up, but O’Donohue would not reveal the details.

In Italy, Ubisoft has recently brought in agency Way To Blue to promote the new Ninja Turtles video game. The company’s other games include Splinter Cell and King Kong.

Prince of Persia was released in 1989. Last week, Ubisoft announced it will be releasing a version of the original game on Xbox LIVE Arcade for the Xbox 360.

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