New head expands Cohn & Wolfe digital strategy

Cohn & Wolfe has signed up Keef Sloan as an associate director in an effort to expand the agency’s digital and entertainment offering.

New head expands Cohn & Wolfe digital strategy

Sloan comes from digital specialist Way To Blue, where he was a director for 18 months. His 15 years technology and gaming industry experience include stints at Kazoo and Empire Interactive.

He started his career as a technology and games journalist.

At Cohn & Wolfe, Sloan will work on new business opportunities, and on existing clients including Sellaband,  Jobsite and DVD Entertainment Group.

Digital & Technology MD Gladys Elia said Sloan’s appointment was part of a strategy to ‘expand the team’s skillset in different industry areas.’

Elia was appointed as C&W’s first UK digital and tech MD in November 2006. She has 21 years tech PR experience and is a former Cable & Wireless and Alcatel marketing director.

Way To Blue is recruiting for a replacement for Sloan. The agency has recently hired another new director –Adam Rubins.

He joined from Buena Vista International after a 10-year stint.

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