The campaign targets schools and workplaces, aiming to raise awareness of bullying.
Every person in the UK is being asked to stand up for one minute at 10am today (Friday) ‘to create the world’s biggest stand – as a national sign of defiance and solidarity’. The agency is also charged with publicising the event in the weeks afterwards on a local, regional and national level.
Beatbullying head of comms Niall Cowley said: ‘The Big Stand is one of our biggest events of the year and so it is vital that we get the communications right. Plus, it’s vital that we keep the pressure on the government to live up to its promises to beat bullying.’
The campaign has a long list of celebrity supporters including Kelly Holmes, Liz Hurley, Jo Whiley, Chantelle Houghton, Nelly Furtado and Girls Aloud.
Band & Brown already advises the anti-bullying organisation on stakeholder communications and crisis management.
It also provides ongoing strategic and media handling counsel.