The agency will handle consumer PR and professional relations as part of a six-month project. Healthspan corporate relations manager Ann Outram said Red Door would be working towards the September launch of a ‘nutritional supplementation initiative’.
Healthspan’s products are primarily aimed at UK adults who are middle-aged or older.
As well as Omega-3 and cod liver oils, the company’s products include supplements such as glucosamine, which is used to treat arthritis.
Red Door deputy MD Julia Harries said: ‘Details are still being finalised, but the healthcare professionals we will concentrate on are nutritionists, dieticians, GPs and nurses.’
Red Door triumphed over Spink Consumer Healthcare and one other agency to land the brief. Spink has already worked with Healthspan on its Brain Boosters brand, an Omega-3 fish oil supplement aimed at children (PRWeek, 23 March 2006).
At Red Door, business unit director Jane Seaton will lead a team of five on the account, reporting to Marianne Romer, Healthspan’s marketing manager, nutrition.
In a separate development, Red Door has made three hires and promoted group account director Tracy Evans to business unit director in its ethical division.