The agency has brought in Charlotte Clark as account manager and Robin Invest as senior account manager.
Clark is a former music publicist at Arrested PR who has worked on online campaigns for Ms Dynamite and Saatchi & Saatchi. Most recently, she set up her own agency, Shark Media.
Invest has been a consultant at senior account manager at Frank PR, Kazoo, Shine Communications, Fuel and Jackie Cooper PR. He has handled accounts for brands including Sega, EA Games and NME.com.
Way to Blue has recently scored a number of high-profile briefs to handle online PR for upcoming films including blockbusters such as Transformers, Shrek 3 and Spider-Man 3.