In this week's video podcast Clew Communications’ associate director Stuart Mayell talks about the advent of erectile dysfunction drugs such as Viagra.
In this sector, comms strategies focus on breaking down the stigmas surrounding illnesses that are perceived as embarrassing, and position them as common conditions.
|Click here to join the discussion (WMP)|
VIDEO PODCAST ARCHIVE
09.05.07 Matthew Cain talks about Newscounter, a web-based service that gives companies a right of reply, promises to give back to the PR community some of the control. Click here to join the discussion (WMP)
|03.05.07 On the back of the news CBBC is looking for a consumer PR agency, Cow PR consultant Dylan Watkins talks about the pitfalls and positives when working for children’s television clients. Click here to get involved (WMP)|
|25.04.07 The Dogs Trust website doggysnaps.com is an example of a charity creating a networking community of like-minded people around its cause. Click here to see Jacqui Darlow discuss the strategy behind the site.|
|In association with|