The former Freud Communications board director joined Euro RSCG Biss Lancaster as joint MD in 2004 and was promoted to the New York-based role last year (PRWeek, 16 June 2006).
Sanchez’s new venture is called Chiswick and Bow. His first client is IAC interactive, the American internet group that owns Ticketmaster and Ask.com.
The acccount will be run from New York and London.
At Euro RSCG, Sanchez’s responsibilities have been taken on by director of communications Mary Perhach.