Durrants targets digital cuttings

Media monitoring firm Durrants is calling on government departments, agencies and in-house teams to switch to digital cuttings services.

Over the next few weeks, every paper-based offering from the firm will be bound in green wrapping, as part of a campaign that could see the end of hard-copy press packs.

But government departments, in some cases still big users of paper, could be the hardest market to convince.

‘There are generational issues with certain organisations,’ said Durrants MD Jeremy Thompson.

‘We understand people in general have an aversion to reading more than 800 words on screen, and certainly some MPs prefer paper, but we are committed to reducing our environmental impact.’

Thompson added that the campaign would target all Durrants’ clients, including agencies and in-house teams.

‘In fact, some Government departments are already showing the way,’ said Thompson. ‘The DTI [Department of Trade and Industry] is completely electronic. But some larger customers have difficulties with firewalls and security systems.’

Durrants uses about two million A4 sheets of paper a month, adding up to over 100 tonnes of paper a year. By 1 June, when the campaign begins, it will switch over to completely recycled paper.

‘Financially there is going to be a cost to us,’ said Thompson. ‘We have a lot of hard-copy customers who are going to be difficult to persuade. But Durrants recognises it has anenvironmental responsibility.’

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