The National Ban Bullying at Work campaign is being spearheaded by The Andrea Adams Trust, a
non-for-profit charity dedicated to tackling workplace bullying.
Director Helen Trevorrow said: ‘One of the main problems with bullying in the workplace is underreporting. We want to encourage people to have an open dialogue about the issue.’
She added: ‘With bullying costing businesses £1.8bn a year through an unproductive workforce, or losing staff, this is an issue they simply can’t afford to ignore.’
Green Row will target both consumers and businesses. Consumers will be encouraged to participate in an online survey that goes live in the summer, and will be invited to attend a London-based event on the day – 7 November. The agency will also use the trade press and a series of roundtable meetings with business leaders to set up sponsorships and raise awareness of the issues.
Bruce Haynes, CEO of Leo Burnett, and Omnicom Group vice chairman Peter Mead are patrons of the trust and will be involved in the campaign. This year Greg Dyke will also be a spokesperson.