Indigo Cow lands Roche account

Start-up agency Indigo Cow has landed a one-year corporate comms brief with medical testing equipment company Roche Diagnostics.

Agency co-director Vicky Stoakes, who leads the acc­ount, is developing corporate messages on issues such as self-management of conditions like diabetes.

Roche Diagnostics, which manufactures  blood-glucose level meters and insulin pumps, is looking to target medical professionals.

Stoakes, who reports to external communications manager Hazel Clarke, was formerly associate director at Pegasus PR.

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