Paul, who has been at the agency for six years, reports to US-based Nancy Turett, global president of Edelman Health.
For the past 18 months she has been global client development director, working on synergies between Edelman’s health businesses in the US and Europe.
The newly-created role will see Paul’s remit widen. Still based in London, she will continue working with clients such as Merck, Pfizer and Abbott Laboratories, but she will also train Edelman PROs worldwide to construct multi-national health campaigns. ‘London has been the European hub for people looking to run global campaigns and I want to export that expertise,’ said Paul. ‘Outside of the UK, Edelman teams in Frankfurt and Paris have been running international programmes but a greater geographical spread of activity is needed. ’
Edelman set up the new post because US clients in particular are looking beyond Europe for campaigns, into regions such as Asia Pacific and Latin America. ‘Markets such as Brazil, China, India and Japan are becoming increasingly important,’ said Paul. ‘Clients want people in these regions where they understand the local culture and sensitivities, but also want people on their doorstep who can do face-to-face meetings. We’re breeding global communicators.’