Waverly picks WS for brief

The Waverly Railway Project has parted company with five-year incumbent Trimedia Harrison Cowley and brought in Weber Shandwick Scotland (WSS) after a statutory review.

The Scottish Borders Coun­cil-led plan to rebuild the line will be handled by WSS’ Edinburgh office. 

Managing director Nora Farrell  leads the account – snared after a three-way pitch.

‘The project has received an act of parliament and geographical surveys are being undertaken on the line, which should be rebuilt by 2011,’ she said.

The brief details media relations, community consultation and liaison, public affairs and the production of information materials, and is worth over £100,000.

The plans face resistance from landowners who believe the line will impinge on their properties,  according to WSS. ‘There are discussions about land valuation,’ said Farrell, who reports to the project director Bruce Rutherford.

The line will use existing track and will run from Edinburgh bringing sig­nificant regeneration to the region. 

‘Edinburgh  has become so expensive and there is now an opportunity to connect with the surrounding area via fast transport,’ added Farrell.

SEPARATELY...  the Highlands’ largest commercial port has also brought in WSS on a med­ia relations and public consultation brief. The Cromarty Firth Port Authority plans to increase its services to local industries.

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