Geronimo Communications and Lincolnshire-based RBP have both secured a place on the
council’s first roster.
The council, the largest employer in South Yorkshire, is one of the first in the country to put together a roster, referred to in the public sector as a ‘framework agreement’. It will run for three years.
Agencies were asked to respond to a written brief last June outlining an idea for a campaign to tackle voter apathy. The winning agencies were confirmed just last week.
Leading the account at RBP is senior account manager Anita Patchett. The company’s founder is former professional motorcycle racer Roger Burnett.
Currently overseeing the account at Geronimo is director Peter Gilheany, who recently took over from Gez Sagar and now heads up all local government campaign work (PRWeek, 4 May).
The council is currently recovering from a number of crises which damaged its reputation in the last year. In January 2006, the police announced that they would investigate the alleged irregularities in the expenses of Martin Winter, the Mayor of Doncaster.
The following month, all nine of the council’s governing group, the cabinet, threatened to resign from Winter’s administration. The deputy mayor and one senior councillor did eventually step down.
However, inquiries into the alleged irregularities of his expenses were dropped later in the year
Winter has said that the allegations were part of a political smear campaign. Winter has also faced allegations concerning improper involvement in a planning application in the region.
It is believed that Doncaster Council strategic comms manager Launa McClement and marketing comms manager Caroline Newton will manage the roster. The council’s director of information communications is Karen Tiller.
Nobody from Doncaster Council was available to comment.