VIEWPOINT: Think ‘content’ when engaging youth market

Access to the weekly PRWeek ViewPoint video stream is absolutely free to all visitors to To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).

In this week’s video podcast Lisa Jedan, MD of PR at youth marketing specialist The Lounge, says: ‘The awful truth of the matter is that this target group really don’t care about your message – they care about content.’

When targeting 16 or 18-24-year-olds, she says: ‘Don’t be a vicar at the disco, don’t even try to speak in youth speak.'

To get involved, click here for the WMP version (PC)

Alternatively, click here for the QuickTime® version (MAC)

In association with Radio Lynx CONTENT T 020 7349 2020


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