Hit or miss... Bog-standard gift
News that Glastonbury revellers would be issued with free rolls of recycled toilet paper by sponsor Nouvelle won a lot of coverage this week. The media reported how the move would make the festival more environmentally friendly. Finn Communications MD Richard Rawlins, working for Nouvelle, explained the incongruous partnership was designed to ensure the story was 'as newsworthy as possible'. 'We had to avoid worthiness or the "yuk" reaction of talking about loo paper. And recycling and green issues are trendy,' he said.
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