Childs play at the Lewis residency

Wannabe tabloid headline writers are having a field day over at Lewis Communications, after the tech agency created its own version of the Sean Penn flick I Am Sam.

New media manager Sam Childs has been joined by a younger member of his team: Sam Child. Presumably, Child will earn his 's' when he has been at Lewis long enough to earn a promotion.

Rumours that founder Chris Lewis is building an army of Sam Childses in an evil plan to take over the world are backed up by the agency's plans, revealed in PRWeek, to open 20 global offices in the next two years.

Then again, perhaps an association with I Am Sam is a little unfair, given the flick is about a man with the mental age of a seven-year-old. OK, we take it all back.

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