This curious-sounding scheme is designed to encourage company employees and visitors to use greener modes of transport.
As of this week, employees have access to a pool of green M&F-branded bicycles, cycling lessons and a 'bicycle support group' to drum up motivation. Plus, M&F staff can claim 20p per mile when using their own bikes for business.
But best of all, one lucky Diary reader can bag themselves a free hot air balloon ride (carbon neutral, of course) if they can be the first person to spot one of the M&F bikes around town. Just email the time and date of the spotting to email@example.com.