M&F tells staff to get on their bikes

With PR agencies increasingly going the extra mile to stress their green credentials, our attention is drawn to Munro & Forster's 'Fresh Air Miles' initiative.

This curious-sounding scheme is designed to encourage company employees and visitors to use greener modes of transport.

As of this week, employees have access to a pool of green M&F-branded bicycles, cycling lessons and a 'bicycle support group' to drum up motivation. Plus, M&F staff can claim 20p per mile when using their own bikes for business.

But best of all, one lucky Diary reader can bag themselves a free hot air balloon ride (carbon neutral, of course) if they can be the first person to spot one of the M&F bikes around town. Just email the time and date of the spotting to kelly.blaney@munroforster.com.

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