Letter - Canny PROs choose charity platform

Viktor & Rolf at H&M, Kate Moss at Topshop, and now Boots anti-ageing cream. Whatever next?

Canny PROs are increasingly playing the eBay card to whip up launch hysteria and demand. But they are surely missing a big trick, a healthy chunk of feelgood factor and a chance to make a difference.

I refer, of course, to eBay for Charity, the platform where even cannier PROs can reach an audience five times bigger than The Sun's. They can also help clients raise money for a cause of their choice.

Richard Kanareck, head of PR & community, eBay UK.

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