Last week’s launch of Newscounter, a web-based service that gives companies a right of reply, promises to give back to the PR community some of the control in a process that often feels heavily weighted in favour of the media.
PROs can respond to stories in which they feel they have been misrepresented on www.newscounter.com. But the most valuable part of Newscounter, for which clients pay £300 a case, is the posting of replies on the comment sections of newspaper and magazine websites.
This week's video podcast features Matthew Cain explaining more about Newscounter.com.
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