Mark Warner hires Bell Pottinger

Mark Warner, the holiday company at the centre of the Portuguese kidnap story, is using the Bell Pottinger Group for help with the crisis.

Head of issues and crisis management Alex Woolfall is on location in Portugal and reports directly to MD ­David Hopkins.

Mark Warner brought in Resonate on a generic brief a week before three-year-old Madeleine McCann was kidnapped from its Portuguese resort in Praia da Luz. MD Michael Froh­lich then referred the firm to his parent company’s crisis specialist.

Frohlich and Resonate dir­ector Tricia Moon are helping liaise with the British Consulate in Portugal, the Portuguese Police and the Portuguese and UK media.

They are working with staff at Mark Warner’s Kensington headquarters.

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