Head of issues and crisis management Alex Woolfall is on location in Portugal and reports directly to MD David Hopkins.
Mark Warner brought in Resonate on a generic brief a week before three-year-old Madeleine McCann was kidnapped from its Portuguese resort in Praia da Luz. MD Michael Frohlich then referred the firm to his parent company’s crisis specialist.
Frohlich and Resonate director Tricia Moon are helping liaise with the British Consulate in Portugal, the Portuguese Police and the Portuguese and UK media.
They are working with staff at Mark Warner’s Kensington headquarters.