Outside handles Prince concert

The Outside Organisation is promoting Prince’s 21-night tour of London this summer, which will see the artist playing a UK arena for the first time in more than a decade.

Outside is working on behalf of retained client AEG Live, the live music arm of Anschutz Entertainment Group and owner of The O2 Arena where Prince will perform seven of the concerts.

Outside director Stuart Bell said that with all the ­media wanting to talk to Prince, the agency’s first task was to manage all the requests and to ‘cherry pick’ projects for him to take on.

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