Sharonne Durkin has been recruited from Britain Israel Communications and Research Centre (Bicom), where she held the same position. She reports to CEO Amanda Argent.
Before joining Bicom, Durkin was an account manager at Trimedia Communications – now Trimedia Harrison Cowley.
Schoolfriend Etc freelance communications director Josie Dobrin said: ‘The Government launched its extended schools agenda in 2004, announcing that schools would have to open from 8am until 6pm, and Schoolfriend runs these clubs.’
Durkin will target parents, headteachers and children, as well as aiming to raise the organisation’s profile with regional and central government.