NSPCC reaches out through rap

NSPCC is building an association with rap music in an attempt to communicate with teenage boys.

The ‘Don’t Hide It’ campaign, which launches on 14 May, urges 11 to 16- year-olds to speak out against violent and abusive behaviour.

NSPCC has put together a music CD called Holla! to be circulated with Hip-Hop Connection magazine. The CD includes an interview with rap artist Plan B, who talks about his experience of domestic violence.

Director of communications John Grounds said: ‘Working with Hip-Hop Connection has enabled us to speak particularly to teenage boys in a way we hope they will feel is engaging through a genre they can respond to.’

Another development is that users of the campaign’s website www.donthideit.com will be able to create electronic badges which they can put on their Bebo and Piczo pages to spread the message to other young people about NSPCC’s services.

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