Age Concern searches for comms guru

Age Concern England is on the hunt for a new comms ­supremo to replace Neil Churchill, who is taking the top role at Asthma UK.

The elderly: Age Concern has stepped up PR activity
The elderly: Age Concern has stepped up PR activity

Churchill will quit his post as comms director in August to become chief executive of the asthma charity.

He has been in the role for six years and in this time has led the charity’s work on pension reform and strategic planning. Before joining Age Concern, Churchill was deputy chief executive at Crisis. He has also been head of communications at Barnardo’s and held the same role at the Policy Studies Institute.

The Age Concern comms director role involves overseeing Age Concern England’s public affairs, policy and information departments. Media manager Brendan Paddy said that the recruitment process would be ‘a competitive process with provision made for the participation of external candidates’.

Age Concern, in partnership with other health and care organisations, has recently stepped up its comms activity to raise awareness of social care issues.

Earlier this week, the partnership released the results of a survey which suggested widespread opposition to the way the social care system is being run. It revealed nearly three quarters of those polled believed that need, not income or assets, should determine how care services are funded.

The coalition, badged Caring Choices, has also just kicked off a series of nationwide debates on the future of long-term care funding.  The results of the debates will be use to encourage wider public and political debate about the social care system.

Caring Choices is run by the King’s Fund, Joseph Rowntree Foundation, Help the Aged, Age Concern, and is supported by various health and care organisations.

At Asthma UK Churchill replaces Donna Covey, who is set to become chief executive at the Refugee Council.

Prior to joining Asthma UK in 2001, Covey was director of the Association of Community Health Councils for England and Wales.

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