The firm, based in Silicon Valley with offices in Reading and Munich, wants Spreckley to increase levels of awareness among the business community.
Richard Merrin, Spreckley MD, said: ‘The campaign will target the business, vertical and IT press as well as the more specialist media in the sector.’
Douglas Gruehl, senior director of marketing communications at ONStor, cited Speckley’s experience as a key factor in awarding it the account. He added that the UK was a ‘key strategic market’ and said ‘a host of initiatives’ would be announced over the next year.
ONStor used Johnson King PR for its UK launch in 2004 (PRWeek, 25 June 2004).