In this week’s video podcast Andrew Caesar-Gordon, MD of Electric Airwaves, argues that PR professionals should put more energy into securing broadcast coverage for CEOs outside of the usual financial results season.
He says that many bosses fear broadcast, and live TV in particular, because they think ‘the potential for cock-ups and reputational damage is far greater than it would be in the FT’.
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In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020