The agency has brought in Suzanne Kelly, previously senior consultant in healthcare and well-being communications at H&K. She will take over from Sian Boisseau, who is now freelancing.
Kelly becomes business unit leader, consumer, at ShireHealth. She will also take on a new business role.
‘We see growth potential and wanted to bring in more consumer expertise,’ said Antonia Betts, ShireHealth director of operations and European development. ‘She has interesting ideas on how to grow that unit.’
As well as pharmacy brands, Kelly will be looking at potential food and cosmetics clients that make health claims for their products.
Kelly will work on anti-smoking brand Nicorette as well as a range of Boehringer Ingelheim products such as abdominal cramp remedy Buscopan. She will report to agency MD Matt de Gruchy.
Betts said the number of people working under Kelly had not been ‘firmed up’.
‘We try to keep it flexible. Account handlers like to work across different units,’ she said.
Kelly’s clients at H&K included Benecol, CIBA Vision and Fertell, the first male and female OTC fertility test. She has worked in healthcare and consumer PR for two decades, and spent seven years at Bell Pottinger shop Green Moon Public Relations, where she was a board director.
ShireHealth has also brought in Mark Saxon from Huntsworth Health as an account director to work on Nicorette and other briefs. He has worked as a senior account manager on disease areas including hypertension, stroke and epilepsy.
Before joining Huntsworth, he edited medical journals for PJB Publications.
ShireHealth has 45 staff in four business units: consumer, pan-European, healthcare environment (covering issues management, policy and PA) and a unit housing most of the work for flagship client Boehringer Ingelheim. The agency was formed by the merger of Shire Health International and Shire Health London.