The Newcastle-based company is riding high on the back of the green agenda. It is buoyant after selling 55 of its electric trucks to Dutch mail and delivery firm TNT last month – and now wants to make the most of the fact that it has tripled in value over the past six months.
Fishburn Hedges won the brief after a competitive pitch. Financial practice co-head Morgan Bone leads the account, which sees the agency advise a company split into two divisions.
Bone said the brief was predominantly financial work but would involve some work supporting the company’s brands.
On one side, Tanfield produces zero-emission electric vans and trucks for commercial use, tapping in to the greater corporate concern for environmentally friendly practices.
The other side of the business produces ‘cherry pickers’ and aerial work platforms.
‘Because of its huge success in the past six months, the feeling is Tanfield is a company at the foot of a mountain and we have to explain to the City just how big it could be,’ said Bone. ‘Where does a company growing so rapidly end up?’
Last week, Sainsbury’s added eight Tanfield vans to its Sainsbury’s Online fleet. The vans have a top speed of 50mph and can travel 150 miles on one battery charge.