Tulchan wins brief to turn around ITV fortunes

ITV has selected an agency for the daunting task of turning around its fortunes in the City.

The ailing broadcaster has handed the brief to Tulchan Communications, following a heavyweight pitch which featured Brunswick, FD and 14-year incumbent Citigate Dewe Rogerson.

The change of agency comes four months after CEO Michael Grade arrived from the BBC, swiftly implementing a three-year turnaround plan.

Tulchan, which has advised Marks & Spencer throughout its turnaround, was able to offer experience of a company in a similar position to the broadcaster. ‘ITV and M&S's situations are similar,' said Tulchan founder Andrew Grant, who heads the account.

ITV group comms director Brigitte Trafford said Citigate had been ‘outstanding' but the channel's needs were changing.

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