Bird hires Primal for London vote

London Mayor hopeful and Big Issue founder John Bird has brought in Primal PR to try to raise his profile with Londoners.

Bird this week announced that he would be standing as an independent in the 2008 elections.

The PR brief will focus on positioning Bird as the person who will ‘give London back to Londoners'. Primal is planning an integrated campaign using media relations, guerilla marketing, campaign management and events.

Primal MD Ivor Peters will lead the account, reporting to Bird's campaign manager Nic Careem.

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