JCPR has picked up the account for gin brand Bombay Sapphire, while Bacardi rum has gone to Shine.
The gin brief was won after a ten-way pitch. In the UK, JCPR replaces Treehouse PR - retained as the drinks brand's global agency. JCPR board account director David Fine heads the account.
Shine won its Bacardi brief after a competitive pitch. Former JCPR associate director Rana Reeves, who joined Shine last year, heads the account.