Sonus to plug voice SMS service

A voice SMS service that substitutes written text for voice recordings is to be ­targeted at countries with low literacy rates.

Bubble Motion has brought in Sonus PR to advise on the BubbleTalk ser­vice, which covers Europe, Asia and North America.

Instead of the traditional ‘type and read' service that SMS allows, BubbleTalk is a ‘talk and listen' alternative that allows the caller to leave a 30-second voice message to any of their contacts. 

Sonus will target trade and businesses, advising mobile operators on the increased revenues that could be gained from adding the service to their offerings.

‘We see huge potential for voice SMS globally as it is one of the safest and easiest ways for mobile operators to increase revenues,' said Sonus PR MD Martin Smith, who heads the account.

Bubble Motion was launched in 2005, in a partnership with Malaysian ­operator Digi. Its most recent distribution deal was signed with ­Vodafone Egypt. More than 1.5 million BubbleTalk messages are currently exchanged daily, via mobile operators' customers.

Last year, 160Characters, the SMS and mobile mes­saging association, named BubbleTalk the ‘best consumer messaging application' at its annual awards ceremony.

‘Consumers take to applications that they can easily understand,' said an association spokesperson.

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