Rentokil looks for agency following restructure

Rentokil is on the hunt for agency support covering trade, consumer and corporate social responsibility.

A shortlist of four has been drawn up including Brands2Life and Nelson Bostock, it is believed. The six-figure account will run from May with a decision expec­ted in the next few months.

The move is part of a wider organisational shake-up, which last year saw the company axe its 15-strong corporate comms group (PRWeek, 19 May 2006).

There are now plans to add in-house resources to the ind­i­vidual Rentokil brands in several countries around the world.

The firm's head of corporate comms Malcolm Padley said: ‘It is possible that some of the brands will expand their in-house capacity but it is too early to say. We are also looking at our internal comms resources.'

Rentokil, which provides services from pest control to postal services and security, turned over £100m in revenue in 2006.

For the past three years, the firm has used Brunswick for corporate and financial PR. Lexis PR was appointed to run Rentokil's tropical plant and office environment business two months ago. ‘Rento­kil is a brand everyone knows. Now we need to educate people about the products we support,' said Padley.

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