The Dogs Trust website Doggysnaps is an example of a charity creating a networking community of like-minded people around its cause.
Set up last September at a cost of £50,000, it has so far attracted more 13,000 registered dog lovers - an average of 5,000 visitors a day. Members can share pictures, chat online and create their own ‘kennel space' to tell their stories.
Jacqui Darlow, digital manager at Dogs Trust, oversees the site: ‘At the moment, the website gives our supporters a new, fun way of communicating with us and each other, rather than the usual blatant, in-your-face fundraising. It helps build trust around the charity because it's not just us preaching about dog care all the time,' says Darlow.
|Click HERE to see Jacqui Darlow discuss the strategy behind doggysnaps.com|
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