Click HERE to download the latest PRWeek Podcast featuring Jacqui Darlow, digital manager at Dogs Trust.

The Dogs Trust website Doggysnaps is an example of a charity creating a networking community of like-minded people around its cause.

Set up last September at a cost of £50,000, it has so far attracted more 13,000 registered dog lovers - an average of 5,000 visitors a day. Members can share pictures, chat online and create their own ‘kennel space' to tell their stories.

Jacqui Darlow, digital manager at Dogs Trust, oversees the site: ‘At the moment, the website gives our supporters a new, fun way of communicating with us and each other, rather than the usual blatant, in-your-face fundraising. It helps build trust around the charity because it's not just us preaching about dog care all the time,' says Darlow.

Click HERE to see Jacqui Darlow discuss the strategy behind doggysnaps.com
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