PR Office to help resource centre

The Employment Resource Centre, an employment advice centre for Jewish people, has brought in The PR Office to raise its profile in the community.

The agency will target regional media around the M25 area, as well as community media - including Jewish newspapers and community radio stations.

It will initially aim to make more people aware of the service. Chairman Shimon Cohen, who leads the ­account, said: ‘The ERC has the capacity to provide ser­vices to more people than it currently does. We will help it raise its profile, particu­larly focusing on the North London area.'

The agency reports to chairman David Arnold.

The ERC provides training and advice for members of the Jewish community looking to enter or re-enter the workforce, such as graduates, new mothers returning to work and retirees looking to start a new career.

Meanwhile, The PR Office has expanded its voluntary sector division with the ­appointment of a new senior account manager.

Clair Whitefield will work on accounts for LA Fitness, Immodesty Blaize and Nightingale, a residential elderly care facility. She reports to Katie Philips, head of entertainment and leisure division. Whitefield was formerly a PR executive at Marie Curie Cancer Care for two years.

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